Effective corporate branding defines a business’s personality. The identity dictates types of employees, the look and feel of products, product packaging and physical characteristics of the location in which the product or service is distributed. Companies can be energizing, compassionate, reliable, innovative and even predictable but at its core lies the people that represent the product or delivers the service in a manner in which there is an emotional attachment. Strong emotional connections lead to higher customer loyalty, increased profits and long term value enhancement for both the customer as well as the employee. The Quadrillion has spent years researching top performing companies and identifying critical factors that lead to increased employee engagement which in turn drives business performance.
Expanding into new geographic markets or consumer segments is challenging, especially if competition is already high. The Quadrillion helps pave the way and develop a targeted approach for a company to increase its market share through expanding its product footprint. An established, known brand requires less marketing effort to sell the company, products and services to a new market. A strong brand coupled with a strategic marketing campaign can elevate a company’s profile, increase market share and retain the desired customer base that creates a pipeline of business for long term growth.
Developing a culture that generates customer loyalty in which the customer buys, multiplies and continues to stay connected is the goal of every forward thinking entrepreneurial enterprise. The consequences of customer retention also compound over time and sometimes in unexpected ways. Listening to customer feedback and responding proactively can open new channels of business activities and result in long term success. The Quadrillion analyzes the customer profile, develops a formula for creating customer-centric processes for retaining profitable customers. Customers are the lifeblood of a business and to create ways to strengthen the overall experience results in higher satisfaction and ultimately higher returns.